In my professional work, I see time and again that team members fight each other instead of working together, incentive systems only reward individual performance instead of team results, the target agreement process is more dictation than agreement and leadership is characterized by micromanagement and control.

Efforts to sustainably improve such situations often come to nothing because they do not tackle the causes.

Co-creation is a radically different approach. It ensures that everyone is unreservedly behind the goals and promotes joint performance. For me as an independent management consultant, this is THE prerequisite for better performance with my customers. And the best thing about it: it works reliably.