FAQ

Do you want to know how co-creation works?

Read our FAQ.

What is cocreation?

Co-creation is the way organizations shape the future together. People combine their skills to create creative and sustainable solutions. It is based on connections between people who understand each other, are in contact with each other and share a common goal.

This approach is not just a process, but an attitude. It requires openness, trust and transparency in order to tackle complex problems successfully. Co-creation follows an eight-step process that ensures each step strengthens collaboration and unleashes collective creativity.

In summary, co-creation is a powerful method for actively shaping the future. Through human connections, open attitudes and structured processes, we can find solutions together that go beyond individual skills.

“cocreation is about making the impossible possible: There’s nothing we can’t do if we do it together.”

Dr. Georg Michalik

FAQ

Frequently asked questions

Co-creation is a collaborative method in which companies develop solutions together with employees, customers or partners. Working as equals produces sustainable results that are not only innovative, but also binding - because everyone involved has helped to shape them.

The biggest advantage of co-creation is the high level of commitment: because solutions are developed jointly, all participants actively support their implementation. Secondly, co-creation strengthens the power of implementation, as concrete results are produced that can be realized immediately. Thirdly, the approach reduces complexity: in a world of information overload, co-creation helps to work out the key aspects - also in conjunction with AI.

In traditional workshops, ideas are often collected that later fizzle out. Co-creation follows a clear process with binding rules and decisions. All participants work on an equal footing, resulting in sustainable outcomes that can be implemented directly.

A co-creation process follows four clear steps: creating a connection and clarity of purpose, joint understanding and analysis, making joint decisions and targeted implementation planning with binding steps. This structure ensures orientation, transparency and sustainable implementation.

Co-creation is particularly suitable for cultural development, transformation processes and the promotion of effective collaboration within teams and between divisions or companies. The method also supports strategy implementation and conflict resolution where sustainable and binding solutions are required.

Co-creation is useful when complex challenges need to be solved, different perspectives need to be integrated or a high level of acceptance for decisions needs to be achieved. The method is particularly effective when it comes to changes or new strategies.

A co-creation workshop is a structured format that is characterized by the attitude "from I to We to Goal". Within this framework, the participants go through four steps: creating connection and clarity of purpose, joint understanding and analysis, making joint decisions and binding implementation planning. This results in clarity, viable solutions and concrete action plans.

A co-creation workshop follows four steps: First, connection and clarity of purpose are created. This is followed by joint understanding and analysis. The participants then make binding decisions and develop a targeted implementation plan. The entire process is moderated by experienced co-creation coaches who ensure structure and attitude.

All relevant stakeholders should take part: Managers, employees from key areas and, if applicable, customers or partners. The broader the perspectives, the more sustainable and accepted the results will be.

All relevant stakeholders should take part: Managers, employees from key areas and, if applicable, customers or partners. The broader the perspectives, the more sustainable and accepted the results will be.

The costs depend on the duration, number of participants and objectives. As a rule, individual offers are created that are tailored to the respective company situation. Companies can choose between one-day formats and programs lasting several days.

Co-creation is not suitable if solutions have already been determined or there is no willingness for open collaboration. Traditional project or expert approaches are also often more efficient for topics that need to be clarified on a purely technical level.

Scrum and design thinking are methods with clearly defined roles and tools. Co-creation is more broadly based: It combines attitude, process and concrete implementation steps. The focus is on the binding nature of joint decisions - regardless of the methodology used.

The duration depends on the objective and complexity. Many workshops last one to two days, but for larger transformation topics, formats lasting several days can also be useful. It is always crucial that binding next steps are defined at the end.

In the long term, co-creation workshops promote a culture of cooperation, strengthen the power of implementation and reduce frictional losses between departments. Companies benefit from greater commitment and clarity in change and strategy processes.

Success is measured by whether agreed measures are actually implemented and have a lasting effect. Suitable diagnostic tools can also be used to measure progress in collaboration, culture and target achievement.

Companies can expect viable decisions, concrete implementation plans and greater commitment from those involved. In addition, new perspectives and ideas emerge that would rarely come about through traditional approaches alone.

Yes, numerous companies successfully use co-creation for transformation, cultural development or strategy implementation. Typical results are improved collaboration, resolved conflicts and a higher implementation rate for strategic projects.

We usually start with a preliminary discussion to clarify the objectives and framework conditions. On this basis, we develop a tailor-made offer - from compact workshops to comprehensive transformation programs.

cocreation.com was founded by Dr. Georg Michalik and is supported by an experienced team of coaches and consultants. Together, we support companies in change and transformation processes.

In contrast to traditional consulting, we do not deliver ready-made solutions. Instead, we work with companies to create sustainable and binding results. Our work is based on the "from me to us to the goal" approach and a clearly structured process.

Want to hear more about what we do?

Immerse yourself in the exciting world of co-creation and discover how joint innovation can shape our future. Listen in and be inspired by the stories and ideas shared in these podcasts.